Fall 2014 Final Presentations

 

Students from the Columbia Business School and Parsons The New School for Design unveiled their own innovative solutions to projects submitted by some of the world’s finest luxury goods companies.

The presentations marked the culmination of a semester-long seminar entitled “Design and Marketing of Luxury Products”, where students interacted with senior executives in order to answer a series of assignments given by this semester’s participating companies: Cadillac, Cartier, Ferragamo, Lalique and Van Cleef and Arpels.

In this course designed by Professor Ketty Maisonrouge, Adjunct Professor at Columbia Business School, and taught alongside Parsons Design and Management faculty, Assistant Professor Jessica Corr, students worked together to create design solutions and marketing models that appeal to today’s consumer and they revealed their visions and answers to the case studies submitted by the companies.

The Luxury Education Foundation also announced the recipients of the 2014 LEF Scholarship: Shiri Melumad and Jaeyeon Chung from Columbia Business School, and Zoe Taran and LinJia “Linda” Zhuo from Parsons The New School for Design. The LEF Scholarships program was established to provide annual scholarships to students at Columbia Business School and Parsons who exhibit an extraordinary level of leadership and innovation in their work, and whose accomplishments are a testament to their commitment and talent in their fields..

The Luxury Education Foundation is a U.S. not-for-profit organization focusing its efforts on educational programs such as the Columbia Business School/Parsons The New School for Design interdisciplinary course. This unique collaborative program fosters a better understanding of the significant role that each field plays in the success of luxury brands.

The Luxury Education Foundation would like to thank all participating companies for their dedication.