“Marketing of Luxury Products” Block Week Course
The “Marketing of Luxury Products” block week course examines the challenges and opportunities in the luxury industry by studying multiple aspects of the business, from strategic planning and performance analysis to campaign initiatives and budgetary planning. To address such issues, the class works closely with a leading brand in the luxury field. The course structure includes presentations by faculty, industry CEOs and senior executives, as well as discussions and team projects.
In this week-long intensive course, MBA and EMBA students work in teams to solve an actual case study chosen by the participating company.
The Final Presentations mark the culmination of each team’s week-long hard work, where the students collaborate to create marketing models and campaign strategies tailored especially for today’s luxury consumer. To finalize the course, students presented their final recommendations and their own innovative solutions to the executives. At this unique gathering of students and luxury executives, the interaction helps to develop new ideas and insights to address the luxury consumer and selling a product.
Past Block Week Projects:
- January 2017: Baccarat Hotel New York
- January 2016: Louis XIII de Rémy Martin
- January 2015: The St. Regis New York
- January 2014: Loro Piana
- January 2013: Graff
- January 2012: Lalique