LEF MASTER CLASS
In this semester-long course, MBA students from Columbia Business School and Design students from Parsons The New School of Design work in teams of eight to solve timely case studies created exclusively for this class by the participating companies and interact with senior executives of these world-renowned firms who guide them throughout the project. The goal of this course is to understand the significant role that each field plays in the creation and marketing of luxury goods, as well as the importance of communication and collaboration between disciplines.
The goal of this semester long course is for the class to become an incubator for new ideas and thinking, to create not just another product, but to build a new business and develop insights on innovative ways of addressing the customer and selling a product.
The Final Presentations mark the culmination of this semester-long course, where the students work together to create design solutions and marketing models tailored especially for today’s luxury consumer. At this unique gathering of students, alumni, and luxury executives, the student teams will unveil their own innovative solutions to projects submitted by participating companies.
The Luxury Education Foundation would like to thank all participating companies for their dedication.
select a company logo to preview the case study!