Students’ Final Presentations - Fall 2018

In this course designed by Adjunct Professor Ketty Maisonrouge, students from Columbia Business School unveiled their innovative solutions to the case studies submitted by by some of the world’s finest luxury goods companies.The presentations marked the culmination of a semester-long seminar entitled “Marketing of Luxury Products”, where students worked directly with senior executives to answer a series of assignments given by this semester’s participating companies: Audemars Piguet, Cadillac, Hermes, and Louis Vuitton.

The Luxury Education Foundation also announced the recipients of the 2018 LEF Scholarship: Yu Ding, Yegor Tkachenko, and Andrew Kwon. The LEF Scholarships program was established to provide annual scholarships to students at Columbia Business School and Parsons who exhibit an extraordinary level of leadership and innovation in their work, and whose accomplishments are a testament to their commitment and talent in their fields. To learn more about the LEF Scholarship and the Scholarship recipients, please click here!

 

The Luxury Education Foundation would like to thank all participating companies for their dedication.
select a company logo to preview the case study!


 

The Luxury Education Foundation is a U.S. not-for-profit organization focusing its efforts on educational programs such as the Columbia Business School/Parsons School of Design interdisciplinary course. This unique collaborative program fosters a better understanding of the significant role that each field plays in the success of luxury brands.