With a vision of luxury in print, he founded ASSOULINE Publishing with his wife, Martine Assouline, in Paris in 1995, creating a world of exclusivity in books and brand identity. Under the direction of Prosper, ASSOULINE has invented a visual language that is internationally recognized for its excellence.

After establishing the imprint as the world’s most important publisher of high-quality illustrated volumes on fashion and style, Prosper opened an office in New York in 2001, which was very well received. In the past four years, ASSOULINE has published over 250 titles for the U.S. market and over 500 in France. The first collection of monographs on the history of fashion, art, and design, ASSOULINE’S Memoire series includes over 150 titles on such legendary names as Azzedine Aläia, Chanel, Charles James, Dolce & Gabbana, and Marc Jacobs.

ASSOULINE books have been translated into more than ten languages and are distributed in the most exclusive retail destinations worldwide. With the help of Ron Frasch, ASSOULINE has become a luxury brand whose medium is culture, opening quarters first in Bergdorf Goodman, and then at ten Saks Fifth Avenue stores, as well as Celux (Tokyo), Lane Crawford (Hong Kong), and Holt Renfrew (Toronto). The ASSOULINE flagship boutique in Paris on Place Saint Germain des Prés opened in October 2005. Conceived as a contemporary library, the boutique features the complete collection of books and luxury products. ASSOULINE created the items around the books, such as Book scented candles, a leather Coach designed library, a variety of slip cased products and limited edition volumes. Also featured is the Goyard trunk, designed by Prosper Assouline with Goyard as a means to capture the nostalgia of traveling with books. Another one of Prosper’s designs is the ASSOULINE Library, a handcrafted bookcase featuring 150 books on style released last year that has sold with great success at Saks.

The spirit and savoir faire of ASSOULINE books have contributed to the creation of a both chic and eclectic luxury brand that is unmistakable. Prosper Assouline creates products that are objects d’art; they have a beauty and a point of view that make them desirable to own and incorporate into the most discerning collections.