LEF Final Presentations

April 21st, 2009

Students from the Columbia Business School and Parsons The New School for Design unveiled their own innovative solutions to projects submitted by some of the world’s finest luxury goods companies.

The presentations marked the culmination of a semester-long seminar entitled “Design and Marketing of Luxury Products”, where students interacted with senior executives in order to answer a series of assignments given by this semester's participating companies:Cartier, Christian Dior, Hermès, Lalique, Louis Vuitton and Luxottica.

In this course designed by Professor Ketty Maisonrouge, Adjunct Professor at Columbia Business School, and taught alongside Parsons Design and Management faculty, Professors Heico Wesselius, Carlos Teixeira, and Jeff Staple, students worked together to create design solutions and marketing models that appeal to today’s consumer and they revealed their visions and answers to the case studies submitted by the companies.

The Luxury Education Foundation would like to thank all participating companies for their dedication.

 



LEF President and Columbia Faculty member Prof. Ketty Maisonrouge welcomes guests Columbia Business School Vice Dean Amir Ziv gives opening remarks


Parsons faculty member Prof. Heico Wesselius shares remarks on students’ work Team Louis Vuitton


LEF students present to a full audience Pierre Fay congratulates Team Luxottica


Team Lalique Team Cartier


LEF students mingle with industry professionals Robert Chavez with Team Hermes