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LEF
Final Presentations
December 4th, 2007
Students
from the Columbia Business School and Parsons The New School for
Design unveiled their own innovative solutions to projects submitted
by some of the world’s finest luxury goods companies.
The presentations marked the culmination of a semester-long seminar
entitled “Design and Marketing of Luxury Products”,
where students interacted with senior executives in order to answer
a series of assignments given by this semester's participating companies:
Bulgari, Chanel, Faber-Castell, Lladró, LVMH Perfumes and
Cosmetics, and Saks Fifth Avenue.
In this
course designed by Professor Ketty Maisonrouge, Adjunct Professor
at Columbia Business School, and taught alongside Parsons Design
and Management faculty, Professors Heico Wesselius and Carlos Teixeira,
students worked together to create design solutions and marketing
models that appeal to today’s consumer and they revealed their
visions and answers to the case studies submitted by the companies.
The Luxury Education Foundation is a U.S. not-for-profit organization
focusing its efforts on educational programs such as the Columbia
Business School/Parsons The New School for Design interdisciplinary
course. This unique collaborative program fosters a better understanding
of the significant role that each field plays in the success of
luxury brands.
The Luxury Education Foundation would like to thank all participating
companies for their dedication.
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