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Case Studies

The goal of this semester long course is for the class to become an incubator for new ideas and thinking, to create not just another product, but to build a new business and develop insights on innovative ways of addressing the customer and selling a product.

Fall 2009 Case Studies

Assouline
Chanel
Fresh
Graff

Louis Vuitton


Spring 2009 Case Studies

Cartier
Christian Dior
Hermès
Lalique
Louis Vuitton
Luxottica


Fall 2007 Case Studies

Bulgari
Chanel
Faber-Castell
Lladró
LVMH Perfumes & Cosmetics
Saks Fifth Avenue


Fall 2006 Case Studies

Ferragamo
Graff
Hermès
Lalique
Louis Vuitton
Saks Fifth Avenue


Fall 2005 Case Studies

Baccarat
Bulgari
Chanel
Christofle
Herm
ès
Louis Vuitton
Monaco Tourism Office


Spring 2005 Case Studies

Bernardaud
Chanel

Christian Dior
Graff
Hermès
Lalique
Saks Fifth Avenue

 

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